Organization:  Working with public and private sector community leaders to develop consensus and coordinate resources to revitalize downtown.

Marketing (Promotion):  Creating and marketing a positive image of downtown through special events, retail sales, effective advertising and public relations.

Design:  Encouraging quality building rehabilitation and construction, signage, public improvements and window displays to improve the appearance of downtown.

Economic Development (Restructuring):  Improving the economic base of downtown by strengthening existing businesses, recruiting new businesses and filling vacancies.